THE NUTS AND BOLTS OF BRANDING
Our thoughts on advertising, branding, marketing, and technologyBuilding An E-Commerce Marketing Strategy
Building An E-Commerce Marketing Strategy You have done the grunt work of building your business. That includes setting up your online store, ensuring products and services are in stock and responding to customer inquiries as rapidly as possible, either with live...
Fox Sells Out Its Super Bowl Live Commercial Inventory
If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...
Tesla announces 187,000 Cybertruck orders two days after reveal
Tesla announces 187,000 Cybertruck orders two days after reveal Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal. The electric-car maker has a history of...
The Future Marketing Organization Will Include Engineers
The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...
Google takes a match to political ad targeting, now Facebook feels the heat too
Google’s move to curb abuses in online political advertising has sparked a debate about one of ad land’s most-effective targeting tools, known as “customer match,” where marketers serve messages directly to voters based on their email contacts.Google announced that it...
Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday
Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of...
A Meaningful Customer-Centric Digital Strategy
Data is fast becoming the most valuable commodity known to man. As an infinite resource with evolving applications, the pace at which organizations can acquire, manage the flow of, and leverage data is becoming a crucial factor in the future success of businesses,...
Once Upon a Brand
Whether you are Nike, Starbucks, or a life science startup, you have a story to tell. A story about the moment when the spark of inspiration and discovery shaped a disruptive therapy that could help change lives. But the truth is, many startups are still in a research...
Warby Parker Rolls Out Scout, Its First Contact Lens Brand
Warby Parker Rolls Out Scout, Its First Contact Lens Brand After setting trends in both eyeglasses and direct-to-consumer business models over the past decade, Warby Parker is getting into contact lenses. Starting today, customers can shop Scout by Warby Parker and...
TikTok’s Chief Is on a Mission to Prove It’s Not a Menace
TikTok’s Chief Is on a Mission to Prove It’s Not a Menace Like almost everybody who runs a big tech company these days, Alex Zhu, the head of the of-the-moment video app TikTok, is worried about an image problem. To him — and to millions of TikTok’s users — the app is...
6 Tips for Small Business Saturday
6 Tips For Small Business Saturday There is a lot of excitement surrounding the upcoming Small Business Saturday on November 30. No doubt there are different strategies and tactics for smaller businesses versus Fortune 500 size businesses, but in the end, all...
Fans Getting Charged Up to See Ford’s New Electric Mustang SUV
Fans Getting Charged Up To See Ford's New Electric Mustang SUV The Mustang — one of the most quintessentially American cars — is about to kick off a new chapter. After years of secrecy, Ford is unveiling the Mustang Mach-E, an electric SUV "inspired" by the classic...
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