Blogs - Signature Brand Factory

5 Instances of What Not to Do in a Video Marketing Campaign

Video marketing is about more than just following best practices; it’s also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it comes to content that’s as sensitive and complex as video. Luckily,...

8 Remarkably Powerful Ways to Get the Most Out of Your Sales and Marketing Efforts

According to Isaac Mostovicz, you can't leave your sales and marketing efforts to chance if you want to succeed in the long run. In 1960, Harvard marketing professor Theodore Levitt published "Marketing Myopia," one of the most popular Harvard Business Review articles...

Can AI leave email marketers without a job?

If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the...

Align your marketing org in 2018 with intelligent and integrated marketing campaigns

Align your marketing org in 2018 with intelligent and integrated marketing campaigns Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated...

Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG’s Dustin Engel dive deep on “What the Heck Is Blockchain and Why Should the Industry Care?”

Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG's Dustin Engel dive deep on "What the Heck Is Blockchain and Why Should the Industry Care?" Before anyone has had a chance to figure out their artificial intelligence strategy or...

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail)

The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail) Marketing has produced some profound changes in style and tone over the years, but one of the most influential and popular trends in the last decade has been the “body...

Growing Your Brand When The Market Is Not.

In our previous blog post, “Are You Demanding Enough from Your Agency?,” we listed 10 questions that marketers should be asking their agencies. The acid test was this: if your current agency waffles, cops-out or phrases their answer in the form of a thinly-veiled...

The Changing Face of Video

Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution. Video – the way we view it, the way it’s made, where and how we...

The New Brand Populism

In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....

Are You Demanding Enough from Your Agency?

Vince Lombardi used to say, “Fatigue makes cowards of us all.” Let me paraphrase and apply that thought to marketing communications: “Inertia makes commodities of all brands.” Yes, inertia. There can be a certain “lethargy” in marketing communications. Too many...

Why Influencer Marketing Will Explode in 2017

A recent survey revealed 84% of marketers plan on executing at least one influencer marketing campaign during the next 12 months. But what exactly is “influencer marketing”? Well, it’s the grey territory between an official testimonial and a subtle product mention,...

THE NUTS AND BOLTS OF BRANDING