Blogs - Signature Brand Factory

The Future Of Software Product Marketing Isn’t In Software Or Marketing

Take a moment and Google "product marketing." What you’ll find are endless blog posts and articles all trying to explain what exactly product marketing is, and it’s not hard to see why. At best, product marketing’s fit within an organization can be described as...

Gillette CEO: Losing customers over #MeToo campaign is ‘price worth paying’

The CEO of Gillette said he does not regret his company's controversial marketing campaign inspired by the #MeToo movement, despite losing some loyal customers over it. Gary Coombe called the loss of revenue from those customers a "price worth paying" in a Monday...

Ad Blocking Growth Is Slowing Down, but Not Going Away

Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.In the US,...

NBC and Twitter to Team Up on Limited Live Olympics Coverage

If you cannot find a television for big moments during next summer’s Olympic Games in Tokyo, Twitter just might have you covered. NBCUniversal, the Olympics rights holder, and Twitter have signed an agreement to show limited live event coverage, highlights and a daily...

Don’t Scoff at Influencers. They’re Taking Over the World.

ANAHEIM, Calif. — When the first TikTok star is elected president, I hope she will save some room in her cabinet for older and more conventional bureaucrats, even if they don’t have millions of followers, great hair or amazing dance moves. I say “when,” not “if,”...

Product Visibility in “Stranger Things Season 3” Valued at $15 Million

The brand placement in the third season of Netflix’s “Stranger Things” is estimated to be valued at $15 million, according to a report from Concave Brand Tracking. Researchers recorded more than 100 visible brands across the season’s eight episodes that came in the...

6 Outdated Marketing Tactics You Need to Leave in the Past

Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers...

2019 Key Digital Marketing Growth Stats [Infographic]

Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this...

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is...

Having 30,000 followers makes you a celebrity

The one time it might be ok to obsess over your follower count The UK’s Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have such a following then you have to obey the...

5 Metrics to Help Measure Trade Show ROI

Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade...

4 Key Insights Underpinning the Latest Ad-Tech and Mar-Tech Headlines

As AT&T-backed Xandr prepares its charm offensive on the digital advertising market, Facebook has landed itself in more hot water with another data hack—this time, with a potential fine running into the billions. Meanwhile, Amazon is reportedly plotting a play for...

THE NUTS AND BOLTS OF BRANDING