Blogs - Signature Brand Factory

The Hottest Perk in Tourism: Making the Crowds Disappear

High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...

A Reality Check On Advertising Relevancy And Personalization

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received...

USA Today Network Study Offers Advice On Selling Cannabis

A USA Today Network survey found that Baby Boomers are turning to cannabis for pain relief, affluent families are using it to ease tension and stress, and women are driving the growth of the CBD wellness product market. The study looked at attitudes and consumption...

Best Practices For Your First Facebook Advertising Campaign

Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following...

Sex and the Subway Ad

There is so much sex on the New York City subway now. Have you noticed? If you’re here, you must have. It’s inescapable. Sometimes, train stations are just coated in phallic cactuses. They jut out in every direction, advertising a company called Hims that sells not...

Marketing Strategies to Keep in Mind While Launching in a New Market Location

Launching in a new market place can be challenging, it is the most crucial time for any brand. Expanding your business effectively involves its own fair share of risks, so there has to be a disciplined process, of properly evaluating all the scenarios and growth...

How Agencies Can Better Engage With Clients Using Agile

Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but...

Super Bowl Ads Sell Products, but Do They Sell Brands?

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? ...

Pushed by Consumers, Some Sponsors Join Soccer’s Fight Over Equal Pay

Moments after the United States women’s soccer team won the World Cup last month, Nike released a bracing commercial celebrating the championship as a triumph of female empowerment. “We will keep fighting not just to make history, but to change it, forever!” the ad’s...

Five Hacks To Make The Most Of Your Social Media Strategy

Five Hacks To Make The Most Of Your Social Media Strategy So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from...

Why Advertisers Will Use Video Content For Effective Marketing In 2020

Why Advertisers Will Use Video Content For Effective Marketing In 2020 Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital-first” and the...

THE NUTS AND BOLTS OF BRANDING