Blogs - Signature Brand Factory

Luxury Brands Want To Attract Chinese Consumers. But Why Do They Keep Getting It So Wrong?

A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the...

Streaming Video Will Soon Look Like the Bad Old Days of TV

Streaming Video Will Soon Look Like the Bad Old Days of TVBy 2010, nine in 10 American homes were subscribed to a pay-television service. Many had also come to hate it.Whether delivered by satellite, cable, fiber-optics, radio tower or DVR, “traditional” television...

Marketers say automation is a key focus but many lack skills

Marketers say automation is a key focus but many lack skills While digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future. Marketers...

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party...

A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar

The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: “So. Good. Forgot. How. Speak.” But as a social media battle has captivated the...

How Can Happy Clients Become The Secret Weapon Of Your Marketing Strategy?

The process of marketing is important in bringing new clients to your law firm. But once they are on board, it is not just about retention. Existing customers can be your finest marketing asset. Keep reading to learn some tips for improving your marketing strategy by...

Podcast Listening Growth Continues

Mobile app usage up 60% since January 2018, study finds. Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to...

McDonald’s just launched its first new type of restaurant since the drive-thru — here’s what it’s like to eat there

As technology becomes more integrated into our lives, businesses are having to rapidly adapt to consumer demand for speed and efficiency. McDonald's is no exception. The fast-food chain is reportedly opening a fleet of new restaurants that aim to feed customers...

The Future of Advertising

I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering. Remember when? I began my advertising career in 1978...

Tumblr and the End of the Eyeballs-Are-Everything Era

At its apex, Tumblr had more users than both Instagram, now estimated to be worth close to $200 billion to parent Facebook , and Pinterest , which has a market cap of nearly $18 billion. In 2013, Tumblr sold to Yahoo for $1.1 billion. On Monday, the parent company of...

Three Likely Reasons Why Your Last Marketing Campaign Bit The Dust

In the marketing industry, there is a tried-and-true formula: An effective marketing campaign is all about delivering the right message to the right people at the right time. That seems simple enough. But should any part of this formula slip out of balance, an entire...

After their ad was denied, gay creators are fighting for systemic change at YouTube

Chris Knight and Celso Dulay wanted to run an ad on YouTube marketing a special Christmas episode of their LGBTQ-focused YouTube show in December 2017. But after more than six days and several phone calls to YouTube’s advertising team, Knight and Dulay’s ad was denied...

THE NUTS AND BOLTS OF BRANDING