Blogs - Signature Brand Factory

Three Steps To Selling Digital Marketing To A Traditional Business

Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business -- industries where business owners are "too busy" because there is "enough work" coming from non-digital channels. Until...

Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to...

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate Consumers

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate ConsumersAt one point or another, we’ve all been influenced by someone in our lives -- perhaps a politician, English professor, close friend, relative, stranger or celebrity. Influence is a...

Don’t Let Digital Marketing Mistakes Derail Your Business

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or...

What a Clean Room Means for Amazon Advertising

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited...

TikTok is planning to introduce more options for marketers to reach its off-platform user base

Through a native audience network, Tiktok is planning to generate revenue for advertisers who are trying to reach TikTok users, says the latest report. This information was identified from recently released developer documents. Advertisers will be allowed, through...

How to Balance Marketing Automation and Personalization

Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing...

How the Cruise Industry Handles Hurricane Season

Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every...

Juul’s Marketing Practices Under Investigation by FTC

The Federal Trade Commission is investigating whether e-cigarette startup Juul Labs Inc. used influencers and other marketing to appeal to minors, according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in...

Lord & Taylor Will Be Sold to Le Tote, a Clothing Rental Start-Up Image

The clothing rental craze is coming for the struggling department store. Hudson’s Bay said on Wednesday that Lord & Taylor, the beleaguered department store chain founded in 1826, would be acquired by Le Tote, a seven-year-old clothing rental start-up. In an...

Johnson & Johnson’s Brand Falters Over Its Role in the Opioid Crisis

In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway...

Facebook’s Move Against The Epoch Times Underscores Hate Speech Challenge

Facebook announced week that it would block the conservative news site The Epoch Times from advertising on its website. Too bad that it took a media report to get the social network to take action. NBC News reported that The Epoch Times of trying “to obfuscate its...

THE NUTS AND BOLTS OF BRANDING