Blogs - Signature Brand Factory

Curated Marketplaces Are Helping Consumers Discover Sustainable Brands

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept....

Apple TV+ Could Quickly Become World’s No. 2 Video Service Because Of This One Thing

Apple this week finally put numbers around its long-delayed TV+ subscription-video service, including a price, $4.99 a month. It’s a bargain, but delivers only a handful of shows at launch. The offerings will presumably fill out quickly; after all, the...

The hot trend in ultra-minimalist logos goes exactly against what makes people want to buy stuff

It turns out the on-trend logos are, the research says, getting it wrong. We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective...

17 Law Firm Marketing Strategies for 2019

17 Law Firm Marketing Strategies for 2019 Is 2019 the year that you finally take control of your firm’s marketing? I hope so. Imagine being at the top of Google for your keywords; receiving high-quality, qualified traffic; growing your client base, and increasing...

8 Examples of Brilliant Instagram Marketing

8 Examples of Brilliant Instagram Marketing Since Instagram's inception, the platform has redfined social-media engagement. It is now the ultimate territory marketers set out to conquer, meaning competition is fierce and success has become increasingly elusive. But...

4 Ways an Advertising Agency Can Help You Ace Your Next Pitch

4 Ways an Advertising Agency Can Help You Ace Your Next Pitch By Jordan M.Intern, Signature Advertising A pitch presentation is one of the most stressful situations entrepreneurs will find themself in. Standing in a room, filled with dozens of eye balls, all focused...

Anti-Amazon Artillery: Pointy Announces New Ways To Turn Search Into Store Visits

Anti-Amazon Artillery: Pointy Announces New Ways To Turn Search Into Store Visits When retail tech startup Pointy announced its plan to create a business based on helping local retailers boost their search results and draw more customers to their stores, it was met...

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a...

The New Rules For Marketing Luxury Real Estate

The New Rules For Marketing Luxury Real Estate Back in 2015, one analysis estimated that Americans are exposed to between 4,000 and 10,000 ads daily, making today’s consumers more overwhelmed than ever with media competing for their attention. This influx has meant...

Spirit Airlines tries to fix its image with comfier seats

Spirit Airlines, the low-cost airline that has reported the highest rate of passenger complaints, has spent the last few years improving customer service and now is trying something new: seats that the carrier touts as roomier and more comfortable. Spirit Airlines...

Facebook and Instagram Are Testing New Shopping Features

The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms. Instagram is testing the ability for businesses to run organic shopping...

Can Facebook Fix the Dating World Tinder Created?

A common complaint about dating in the time of Tinder is that people often end up on dates with people about whom they know little to nothing. As I wrote last year in a story about how Tinder and apps like it had transformed dating in just half a decade, being on the...

THE NUTS AND BOLTS OF BRANDING