Blogs - Signature Brand Factory

Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding The high-end luxury world of exclusive jewelry, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top...

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...

Advertising Pique

The 16th iteration of the mega-conference industry folks love to hate—Advertising Week New York—kicks off this week. Established in 2004 after a call from the 4A’s Value of Advertising Committee, the conference’s original mission was to spotlight advertising’s...

Amazon Has A Good Night at The Emmys and Advertising Week Kicks Off In NYC: Monday Wake-up Call

Amazon has a good night at the Emmys There was a final triumph for HBO’s “Game of Thrones” last night at the 71st Primetime Emmy Awards, with the show picking up 12 awards including best drama series. As the New York Times points out, that means the fantasy series...

Juul Tried to Position Itself As a Responsible Actor. It Backfired.

Juul Labs Inc. pursued a strategy to win over Washington. But the e-cigarette maker wound up further alienating regulators, helping to thrust the once-soaring startup into a crisis that threatens its business.Facing scrutiny stemming from surging teen use of its...

People Still Play That? ‘Pokémon GO’ Just Made $176 Million In August, #1 In The World

The momentum that Niantic has been able to sustain with Pokémon GO, taking it from a monster megahit in summer 2016 to...well, it’s still a monster megahit in 2019, it turns out.When you bring up Pokémon GO these days, the common refrain you’ll hear back is “people...

Facebook Rolls Out More ‘Playful’ Ad Formats

Facebook Rolls Out More ‘Playful’ Ad Formats Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to...

Rebuilding a Brand to Remain Relevant: An Interview with Dunkin’ CMO Tony Weisman

In his two years in the role, Dunkin' Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a business...

How To Use Social Media To Supercharge Your Inbound Marketing Strategy

Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal. But with so much competition for attention, ever-adapting...

Lego Wants To ‘Rebuild The World’ In First Global Brand Campaign For 30 Years

Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years. While the iconic toy company is no stranger to advertising—and could be said to have created the mother of all of branded content franchises with...

Facing Climate Change and Overtourism, Norway Shifts Its Marketing

Once one of Norway’s most accessible glaciers, the Nigardsbreen has receded to reveal a difficult trek across hard slabs of rock. Instead of 50 tourists at a time, guides now take as few as six people, even though business couldn’t be better. Steinar Bruheim, a guide...

Brand Personality: Not Just Marketing Fluff

Brand Personality: Not Just Marketing Fluff Brand has changed a lot in the digital age, from complete ownership by the company establishing the brand, now to complete ownership by consumers who engage with the brand. Consumers may start with that initial brand message...

THE NUTS AND BOLTS OF BRANDING