by Vic | Nov 16, 2019 | Branding, News, Strategies, Technology, Trends
Fans Getting Charged Up To See Ford’s New Electric Mustang SUV The Mustang — one of the most quintessentially American cars — is about to kick off a new chapter. After years of secrecy, Ford is unveiling the Mustang Mach-E, an electric SUV “inspired”...
by Vic | Nov 15, 2019 | Branding, Strategies, Trends
NBC Universal is seeking about 10 marketers as sponsors for the launch of its Peacock streaming service, with packages costing as much as $25 million, according to people familiar with the pitch. Currently, the company is out with a $25 million package and a $15...
by Vic | Nov 14, 2019 | Branding, Strategies, Trends
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our daily newsletter. You can also get an audio version of this...
by Vic | Nov 13, 2019 | Branding, Strategies, Trends
For years Carl’s Jr. tried to get attention by following an old advertising adage: Sex sells. The fast-food chain’s commercials featured Heidi Klum licking a burger, Kim Kardashian lounging in a bubble bath and Paris Hilton in a revealing swimsuit washing a Bentley....
by Vic | Nov 11, 2019 | Branding, case-studies, Digital Marketing, Strategies
The world’s biggest shopping event occurs every year on November 11, and most Americans are only vaguely aware of it. Called Singles Day, shoppers in the US don’t look forward to it the way they anticipate Black Friday or Amazon Prime Day, but maybe they should. After...
