by Vic | Aug 7, 2018 | News
Video marketing is about more than just following best practices; it’s also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it comes to content that’s as sensitive and complex as video. Luckily,...
by Vic | Jun 24, 2018 | Branding, News, Trends
According to Isaac Mostovicz, you can’t leave your sales and marketing efforts to chance if you want to succeed in the long run. In 1960, Harvard marketing professor Theodore Levitt published “Marketing Myopia,” one of the most popular Harvard...
by Vic | Mar 1, 2018 | Branding, Digital Marketing, News, Technology
If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the...
by Vic | Dec 6, 2017 | News
Align your marketing org in 2018 with intelligent and integrated marketing campaigns Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated...
by Vic | Oct 31, 2017 | News
Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG’s Dustin Engel dive deep on “What the Heck Is Blockchain and Why Should the Industry Care?” Before anyone has had a chance to figure out their artificial...
