by Vic | Aug 19, 2019 | News
Mobile app usage up 60% since January 2018, study finds. Podcast mobile app usage has risen 60% since January 2018, and the sector’s growth is expected to continue as 45% of listeners said they plan on tuning into more podcasts in the future, according to...
by Vic | Aug 18, 2019 | Branding, case-studies, News
As technology becomes more integrated into our lives, businesses are having to rapidly adapt to consumer demand for speed and efficiency. McDonald’s is no exception. The fast-food chain is reportedly opening a fleet of new restaurants that aim to feed customers...
by Vic | Aug 17, 2019 | Insights, News
I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering. Remember when? I began my advertising career in 1978...
by Vic | Aug 17, 2019 | Digital Marketing, News
At its apex, Tumblr had more users than both Instagram, now estimated to be worth close to $200 billion to parent Facebook , and Pinterest , which has a market cap of nearly $18 billion. In 2013, Tumblr sold to Yahoo for $1.1 billion. On Monday, the parent company of...
by Vic | Aug 16, 2019 | Branding, Strategies
In the marketing industry, there is a tried-and-true formula: An effective marketing campaign is all about delivering the right message to the right people at the right time. That seems simple enough. But should any part of this formula slip out of balance, an entire...
