by Vic | Sep 8, 2019 | Digital Marketing, News, Technology
The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms. Instagram is testing the ability for businesses to run organic shopping...
by Vic | Sep 7, 2019 | Branding, News, Technology
A common complaint about dating in the time of Tinder is that people often end up on dates with people about whom they know little to nothing. As I wrote last year in a story about how Tinder and apps like it had transformed dating in just half a decade, being on the...
by Vic | Sep 6, 2019 | News
Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business — industries where business owners are “too busy” because there is “enough work” coming from...
by Vic | Sep 5, 2019 | Branding, Strategies
Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to...
by Vic | Sep 4, 2019 | Branding, Digital Marketing, Strategies
The Power Of Influence: How Brand Authority And Influencer Marketing Captivate ConsumersAt one point or another, we’ve all been influenced by someone in our lives — perhaps a politician, English professor, close friend, relative, stranger or celebrity. Influence...