by Vic | Sep 23, 2019 | News, Strategies, Technology
The 16th iteration of the mega-conference industry folks love to hate—Advertising Week New York—kicks off this week. Established in 2004 after a call from the 4A’s Value of Advertising Committee, the conference’s original mission was to spotlight advertising’s...
by Vic | Sep 23, 2019 | News, Strategies, Technology
Amazon has a good night at the Emmys There was a final triumph for HBO’s “Game of Thrones” last night at the 71st Primetime Emmy Awards, with the show picking up 12 awards including best drama series. As the New York Times points out, that means the fantasy series...
by Vic | Sep 22, 2019 | News
Juul Labs Inc. pursued a strategy to win over Washington. But the e-cigarette maker wound up further alienating regulators, helping to thrust the once-soaring startup into a crisis that threatens its business.Facing scrutiny stemming from surging teen use of its...
by Vic | Sep 21, 2019 | News, Technology
The momentum that Niantic has been able to sustain with Pokémon GO, taking it from a monster megahit in summer 2016 to…well, it’s still a monster megahit in 2019, it turns out.When you bring up Pokémon GO these days, the common refrain you’ll hear back is...
by Vic | Sep 20, 2019 | Digital Marketing, News, Strategies, Technology
Facebook Rolls Out More ‘Playful’ Ad Formats Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to...
