by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology
Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology
Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
by Vic | Dec 7, 2019 | Branding, Social Media, Strategies
Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...
by Vic | Dec 6, 2019 | Branding, case-studies, Strategies
Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...
