by Vic | Oct 1, 2019 | Branding, case-studies, News, Strategies
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...
by Vic | Oct 1, 2019 | Digital Marketing, Strategies, Trends
Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the...
by Vic | Sep 30, 2019 | Branding, News, Strategies
Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed—which first rolled out in Target stores—is now pushing into ecommerce.The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then,...
by Vic | Sep 30, 2019 | Digital Marketing, Strategies, Technology, Trends
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is...
by Vic | Sep 29, 2019 | News
Forever 21, a teen apparel retailer that expanded aggressively at malls across America as others pulled back, filed for bankruptcy on Sunday evening. The retailer ended months of speculation about the state of its business by announcing that it is seeking bankruptcy...
