by Vic | Oct 3, 2019 | News, Strategies, Trends
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms,...
by Vic | Oct 2, 2019 | Digital Marketing, News, Technology
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...
by Vic | Oct 2, 2019 | Digital Marketing, Strategies, Technology, Trends
Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...
by Vic | Oct 2, 2019 | News, Strategies, Trends
From Hostess Brands’ Twinkies to B&G Foods’ Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Few U.S. food brands have managed to survive through a world war,...
by Vic | Oct 1, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
