by Vic | Oct 12, 2019 | News, Technology
“Chinese netizens hail Apple’s removal of app that aids HK rioters.” That was how the Global Times, a Chinese Communist Party outlet, covered Apple’s removal of HKmap.live, an app that helped Hong Kong protesters track police, from the iOS App Store. It was...
by Vic | Oct 11, 2019 | Branding, Strategies, Trends
For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know...
by Vic | Oct 10, 2019 | News, Strategies, Trends
As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having survived the...
by Vic | Oct 9, 2019 | News, Strategies, Trends
As brands from AAA to Zenith gathered at the Association of National Advertisers’ “Masters of Marketing” conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a...
by Vic | Oct 8, 2019 | News, Strategies, Trends
12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on...
