by Vic | Oct 22, 2019 | Branding, News, Trends
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be...
by Vic | Oct 21, 2019 | Branding, News, Trends
As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several...
by Vic | Oct 20, 2019 | case-studies, News, Social Media
Multi-level marketing companies (MLMs) hoping to attract young recruits have a problem — former coaches are taking to YouTube to explain why they quit. MLMs promote the idea that you can make a real income while working flexible hours, mostly from home — Avon and Mary...
by Vic | Oct 19, 2019 | Branding, Strategies
If you work in a marketing and communication agency, you already know that the CMOs of your possible client companies are the first interlocutors you have to persuade if you want to be chosen among competing agencies. But what are the parameters to take into...
by Vic | Oct 17, 2019 | Branding, News, Trends
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh,...
