by Vic | Nov 3, 2019 | Branding, Digital Marketing, Social Media, Travel
It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...
by Vic | Nov 2, 2019 | News, Social Media, Travel
Delta Air Lines said Friday night it would immediately begin showing versions of the films “Booksmart” and “Rocketman” that include scenes covering girls’ sexuality and gay identity. The scenes had previously been omitted from in-flight...
by Vic | Nov 2, 2019 | Branding, case-studies, News, Trends
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...
by Vic | Nov 2, 2019 | Branding, Digital Marketing, News, Technology
The legal industry often gets stereotyped as being strict, stuffy and boring. With this in mind, law firms often struggle to create content that both adheres to industry guidelines and is compelling enough to entice potential clients to hire them. After all, there are...
by Vic | Nov 1, 2019 | News, Strategies, Technology
Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a particular nerve. My Twitter replies are...
