As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.
Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but putting some time and effort into your online presence is key to improving your client’s online visibility and, in turn, getting a steady stream of potential clients to keep their revenue flowing in.
From social media to blogging, creating citations to building backlinks, it can seem overwhelming deciding where to focus your time and resources for the best results.
The good news is you don’t have to do everything to see the benefits. Focusing in on the strategies that are going to be most relevant to the legal niche and pack the biggest punch will keep you from biting off more than you can chew, stretching yourself too thin.
Here are four important digital marketing strategies to help your client’s website climb the SERPs and attract new cases.
1. Reach out for Reviews
In the legal field, reviews are essential.
A 2015 study conducted by Moz showed that 67 percent of consumers are influenced by online reviews. This is especially important in the legal field, where your reputation easily can make or break the success of your client’s firm.
When a potential prospect begins searching for a lawyer, they’re in an hour of intense need.
Whether their spouse just served them with divorce papers or they were arrested for drunk driving, the reviews they read about your client’s firm helps allay any fears they may have in reaching out for a consultation.
The more reviews your client has from real clients they’ve helped, the easier it is for potential clients to picture them helping them with their problems.
Don’t throw all your review eggs into one basket; seek to get reviews to post on:
- Your client’s website.
- Their firm’s Google profile.
- Their firm’s Facebook profile.
- Any law-specific websites (such as Avvo or Martindale-Hubbell) for the most coverage.
In this example, we can see that George Sink, P.A. Injury Lawyers, in South Carolina, has 451 Google reviews (wow!) and their Google My Business Listing is also showing their Martindale-Hubbel 4/5 Rating.
This creates instant credibility for someone looking for an attorney…[Read More]
Roger Chiocchi
A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.
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