by Vic | Oct 15, 2019 | Branding, News, Trends
Danish beer maker Carlsberg unveiled what it says is the first “paper bottle” for beer, made out of sustainably-sourced wood fibers. Carlsberg unveiled its Green Fibre Bottle at the C40 Mayor’s Summit in Copenhagen late last week as part of the...
by Vic | Oct 14, 2019 | News, Strategies, Trends
5. Volkswagen: ‘Movie Star Confidence,’ Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their...
by Vic | Oct 14, 2019 | News, Strategies, Trends
Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a...
by Vic | Oct 13, 2019 | case-studies, Strategies
I never personally liked the idea of hacking. There’s just something dodgy and unrealistic about it. When you hack something, you are breaking into a system via unsavory means. At some point, someone is going to notice and kick you out. Over the past 9 months of...
by Vic | Oct 12, 2019 | News, Technology
“Chinese netizens hail Apple’s removal of app that aids HK rioters.” That was how the Global Times, a Chinese Communist Party outlet, covered Apple’s removal of HKmap.live, an app that helped Hong Kong protesters track police, from the iOS App Store. It was...
