by Vic | Oct 25, 2019 | Branding, News, Trends
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is unique, and everyone needs a mix that works for them. “All you need is online marketing” is one of the world’s three great...
by Vic | Oct 24, 2019 | Branding, Digital Marketing, News, Strategies, Trends
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant, a management professor at the University...
by Vic | Oct 23, 2019 | Branding, Digital Marketing, News, Technology
ore than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc.,...
by Vic | Oct 23, 2019 | Branding, News, Trends
Always removes Venus symbol from packagingProcter & Gamble’s Always sanitary pad brand is removing the “Venus” symbol, which is widely associated with the female sex, from its packaging, reports the New York Times, in a “nod to transgender and...
by Vic | Oct 22, 2019 | Branding, News, Trends
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be...
