by Vic | Sep 18, 2019 | News, Strategies
Lego is urging the next generation to “rebuild the world” in the tagline of its first global brand campaign for 30 years. While the iconic toy company is no stranger to advertising—and could be said to have created the mother of all of branded content franchises with...
by Vic | Sep 17, 2019 | Branding, Strategies, Travel
Once one of Norway’s most accessible glaciers, the Nigardsbreen has receded to reveal a difficult trek across hard slabs of rock. Instead of 50 tourists at a time, guides now take as few as six people, even though business couldn’t be better. Steinar Bruheim, a guide...
by Vic | Sep 16, 2019 | Branding, Strategies
Brand Personality: Not Just Marketing Fluff Brand has changed a lot in the digital age, from complete ownership by the company establishing the brand, now to complete ownership by consumers who engage with the brand. Consumers may start with that initial brand message...
by Vic | Sep 16, 2019 | News, Strategies
This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept....
by Vic | Sep 15, 2019 | Branding, News, Technology
Apple this week finally put numbers around its long-delayed TV+ subscription-video service, including a price, $4.99 a month. It’s a bargain, but delivers only a handful of shows at launch. The offerings will presumably fill out quickly; after all, the...
