by Vic | Sep 30, 2019 | Branding, News, Strategies
Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed—which first rolled out in Target stores—is now pushing into ecommerce.The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then,...
by Vic | Sep 30, 2019 | Digital Marketing, Strategies, Technology, Trends
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is...
by Vic | Sep 29, 2019 | News
Forever 21, a teen apparel retailer that expanded aggressively at malls across America as others pulled back, filed for bankruptcy on Sunday evening. The retailer ended months of speculation about the state of its business by announcing that it is seeking bankruptcy...
by Vic | Sep 28, 2019 | Branding, News, Strategies
Dick’s Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter. But the sporting goods retailer, now the last...
by Vic | Sep 27, 2019 | Digital Marketing, Strategies, Technology, Trends
Five Takeaways From Advertising Week New YorkAdvertising Week New York is over, and four days uptown felt as long as an never-ending Snapchat ad. If you skipped the conference or couldn’t be bothered to fight your way through crosstown traffic, here’s what...
