by Vic | Aug 7, 2019 | News
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but...
by Vic | Aug 6, 2019 | case-studies, News
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? ...
by Vic | Aug 5, 2019 | News, Sports
Moments after the United States women’s soccer team won the World Cup last month, Nike released a bracing commercial celebrating the championship as a triumph of female empowerment. “We will keep fighting not just to make history, but to change it, forever!” the ad’s...
by Vic | Aug 4, 2019 | Digital Marketing, Technology
Five Hacks To Make The Most Of Your Social Media Strategy So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from...
by Vic | Aug 3, 2019 | Digital Marketing, Technology
Why Advertisers Will Use Video Content For Effective Marketing In 2020 Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital-first” and the...
