by Vic | Aug 31, 2019 | Branding, Digital Marketing, Strategies
Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing...
by Vic | Aug 30, 2019 | case-studies, News
Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every...
by Vic | Aug 29, 2019 | case-studies, News
The Federal Trade Commission is investigating whether e-cigarette startup Juul Labs Inc. used influencers and other marketing to appeal to minors, according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in...
by Vic | Aug 28, 2019 | News
The clothing rental craze is coming for the struggling department store. Hudson’s Bay said on Wednesday that Lord & Taylor, the beleaguered department store chain founded in 1826, would be acquired by Le Tote, a seven-year-old clothing rental start-up. In an...
by Vic | Aug 27, 2019 | case-studies, News
In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway...
